Company History
Established in 2017, Aslanconnect is a specialist advisory practice supporting leaders and organisations operating in complex, high-change environments.
We work with executives, boards and leadership teams to navigate growth, reform and transformation with clarity, discipline and confidence.
Built on a clear belief — that strategy only creates value when it is understood, trusted and embedded — Aslanconnect integrates strategic communication, governance-grade stakeholder strategy and evidence-based change management into one cohesive system.
We do not treat these disciplines as separate workstreams. We deliberately align them — translating complexity into clarity and ensuring transformation is not simply announced but adopted and sustained for success.
With more than 25 years’ senior leadership and advisory experience, we bring board-level insight, academic rigour and hands-on delivery across government, infrastructure, education, and the corporate and community sectors. We support organisations operating under scrutiny, where reputation, trust and social licence matter, and where transformation must be embedded operationally and culturally set to endure.
Guided by our lion-inspired brand — symbolising strength, wisdom and integrity — we partner closely with leaders and teams to move from intent to action. At Aslanconnect, we don’t just advise; we work alongside you to strengthen organisational voice, build stakeholder confidence and embed new ways of working that uplift culture, capability, performance and brand equity over time.
WHy Choose Us
Why choose us?
Organisations engage us when decisions must be disciplined, defensible and deliver lasting impact — not just an activity or tick and flick.
Across Aslanconnect and Aslanestate, we combine senior strategic judgement, academic rigour and practical execution. Our advisory is not transactional; it is contextual, considered and grounded in governance, risk and measurable performance outcomes.
In environments shaped by scrutiny, investment or organisational reform, we support leaders to navigate complexity with clarity and confidence — strengthening stakeholder legitimacy, protecting brand and commercial value, and enabling decisions that endure.
Meet our award-winning team
Our team
Our team
Meet our award-winning team
Our team
Majella Doyle
Director, Aslanconnect
Majella is a business strategist and senior strategic communication and change practitioner and Board Member for Hope for our Children with more than 25 years’ experience across government, infrastructure and complex organisational environments.
She partners closely with executives and boards to align strategy, stakeholder confidence and performance — delivering disciplined transformation and enduring brand equity through clarity, credibility and integrated leadership.
Qualifications and Accreditations
Executive Master of Business (International Leadership), Queensland University of Technology (QUT) Business School – Management
Master of Business (Integrated Marketing Communication), QUT Business School – Advertising | Marketing | Public Relations
Graduate Certificate in Creative Industries (Professional Communication), QUT Creative Industries
Prosci® Certified Advanced Change Practitioner
Prosci® Certified Change Practitioner
TAFE Queensland - Certificate IV Training and Assessment
Member of the Australian Institute of Company Directors
Brian Doyle
Managing Director, Aslanconnect | Aslanestate
Brian is a seasoned executive and former Chief Executive Officer and General Manager with extensive experience leading organisations through growth, commercial transformation and strategic repositioning.
Drawing on his background in sustainability, environmental management and commercial real estate, he supports owners, investors and organisations to navigate risk, value and opportunity with disciplined judgement and commercial insight. Brian brings calm, board-level leadership and strategic clarity to complex decisions.
Qualifications and Accreditations
Master of Business Administration, University of Queensland (UQ), UQ Business School
Master of Business (Sustainability), UQ Business School
Graduate Certificate in Environmental Management, UQ, School of Geography, Planning & Environmental Management
Real Estate Licence – Brian Doyle, Queensland Government, Office of Fair Trading
Real Estate Licence – Aslan Enterprise Solutions Pty Ltd, Queensland Government, Office of Fair Trading
Our vision, mission and values
Brand story
Most people recognise the lion as a universal symbol of strength, courage and wisdom. The Aslanconnect brand draws on this symbolism — combining the strength of leadership with the noble character of Aslan the lion from C.S. Lewis’s The Lion, the Witch and the Wardrobe.
In the story, Aslan represents truth, integrity and the power to inspire others to rise with courage. That spirit sits at the heart of our brand and our approach.
At Aslanconnect, ‘connect’ reflects how we show up. Meaningful transformation begins with authentic connection — with people, with purpose and with the strategic clarity required for organisations to thrive. We bring together business strategy, communication and people-centred change to shape experiences that strengthen your organisation from within and enhance your brand’s reputation with customers and key stakeholders.
We work alongside you, co-creating fit-for-purpose solutions that align culture, capability and strategy — ensuring every outcome is purposeful, practical and performance-aligned. Just as the lion leads with presence and steadiness, we help you lead with clarity, uplift your people and build organisational performance and enduring brand reputation.
Vision
Empowering leaders to deliver disciplined transformation and build enduring brand equity in environments where confidence, credibility and performance matter most.
Mission
To provide independent, experience-led advisory that aligns strategy, communication, stakeholders and people — embedding sustainable transformation and enduring brand equity inside and out.
Our values
Integrity in action
We do what we say we will do and communicate transparently when circumstances change.
Make it happen
We turn strategy into disciplined action and measurable results.
Clarity over complexity
We cut through complexity to provide clarity with purpose and precision.
Sustainable impact
We embed practical solutions that deliver sustained performance over time.
Collaboration and co-creation
We partner with you to create fit-for-purpose solutions.
Passion for people
We put people at the centre of everything we do, because reputation — inside and out — is shaped by how people feel.
